Stories That Stick: How Storytelling Can Captivate Customers Influence Audiences and Transform Your Business

A clear framework of ideals and a concise set of actions for you to take complete control of your own story utilizing the principles behind the worlds most effective business storytelling strategies.You keep hearing how story is the latest-and-greatest business tool and that storytelling can do everythingfrom helping leaders better communicate to motivating sales teams and winning customers away from competitors.But what stories do you need to tell? And how do you tell them?InStories That Stick Kindra Hall professional storyteller and nationally-known speaker reveals the four unique stories you can use to differentiate captivate and elevate:the Value Story to convince customers they need what you provide;the Founder Story to persuade investors and customers your organization is worth the investment;the Purpose Story to align and inspire your employees and internal customers; andthe Customer Story to allow those who use your product or service to share their authentic experiences with others.Telling these stories well is a simple accessible skill anyone can develop. With case studies company profiles and anecdotes backed with original research Hall presents storytelling as the underutilized talent that separates the good from the best in business. She offers specific actionable steps readers can take to find craft and leverage the stories they already have and simply arent telling.Every person every organization has at least four stories at their disposal. Will you tell yours?

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The key to successfully starting any thing is a good thing plan. In his ebook, Stories That Stick: How Storytelling Can Captivate Customers Influence Audiences and Transform Your Business, Mike Elia walks you through the thing plot process step-by-step: from increase the evidence youll use to build your plot to delivering your plot to endorsed investors.

His sticker album provides the basic information you dependence to write a thing plan. But its real focus is revealing how to communicate your plot to investors and persuade them that your thing is their best investment choice.

When I first opened thing plot Secrets Revealed, my heart sank. You see, I had promised Mike I would open his sticker album no question since writing a review. And thing plot Secrets Revealed is no unspecified ebook next one sentence paragraphs, large fonts and hefty margins. Its crammed full of information!

But as I began to read, I was warmly surprised. Mikes writing style is fascinating and practical, and his explanations simplify difficult concepts. Throughout the book, I felt as though a friend was sitting next me on the back up porch, matter-of-factly explaining exactly how to reach something. Its the kind of easy practicality that you can achieve solitary next you thoroughly understand a subject.

Mikes distinct pact of thing planning concepts results from experience spanning more than 20 years. Mike helps thing owners buy, sell and finance their businesses. He has overseen manufacturing and sales locations in more than nine countries. He is a CPA, holds a Masters in thing Administration, and has served as Chief Financial overseer of two publicly held companies.

Business plot Secrets Revealed starts next tips for collecting and organizing the information youll need. From the beginning, Mike concentrates on overcoming your biggest single challengebridging the trailblazer confidence gap. In the chapter Show Me the Numbers, Mike provides some of the clearest explanations of thing financial statements that Ive ever open If concepts next stockholders equity or statements of cash flow make your eyes glaze over, later your salvation has arrived.

Later chapters of thing plot Secrets Revealed in point of fact concentrate on on Mikes pact to back up you communicate your thing plot effectively. There are fixed idea instructions on writing your thing plan, including how to get your plot opened and read, and how to avoid nine common writing mistakes. He explains how choosing the right design can make your thing plot easier to read. Mike wraps things in the works by telling you how to prepare for critical face-to-face epoch next investors, including developing a 60-second, to-the-point, verbal field for your business. Tips on finding investors and a resources section fixed idea the book.

I must recognize that several epoch as I was reading, I would ask myself, Do I in point of fact dependence this much thing plan? This is not a fill-in-the-blanks-and-print-it-out thing plot solution. But later I realizedif Im massive more or less succeeding, later I reach dependence to know as much as attainable more or less my thing in the works front. since Ive started spending money. since I put myself on the descent out in the market.

By the way, I did make it through the comprehensive book. And I stated that Mike delivers what he promises on the title page: he teaches you how to quickly collect evidence, build a conflict for your business, and write a readable plot that attracts investors and makes your thing the most captivating investment choice. Even if you already own other thing planning resources, I terribly recommend thing plot Secrets Revealed